The Influence of Emotions on Impulse Buying

When we make impulsive purchases, it is often driven by our emotions. Marketers understand this and utilize persuasive techniques to trigger emotional responses that lead to buying decisions.

Strategies to Avoid Impulse Buying

  • 1. Create a Budget and Stick to It
  • 2. Avoid Shopping When Emotional
  • 3. Practice Delayed Gratification
  • 4. Use Cash Instead of Credit Cards

The Role of Social Media in Impulse Buying

Social media platforms are designed to keep us engaged and make us feel inadequate to encourage impulsive purchases. Understanding this can help us resist these temptations and make more rational financial decisions.